Technical SEO Audit Essentials: What You Need to Check
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Technical SEO Audit: What Really Matters?
When it comes to optimizing a website for search engines, technical SEO is the foundation. It ensures that your website is not only crawlable and indexable but also performant, accessible, and structured in a way that both users and search engines understand.
Here’s a breakdown of the critical components in a technical SEO audit:
Core Vitals
Title Tag
The <title> tag is a primary signal to search engines and users about what the page is about. It appears in search results and browser tabs.
Tip: Keep it under 60 characters and make it unique for every page.
Meta Description
Although not a ranking factor, this snippet often influences click-through rates.
Tip: Write compelling summaries under 160 characters with a clear call-to-action.
Page Structure
H1 Heading
The <h1> is your page’s main headline. Search engines use it to understand the primary topic.
Best Practice: Only one <h1> per page. Use it to clearly state the core subject.
Structured Data (Schema)
Adding schema markup enhances search results with rich snippets (stars, FAQs, product details).
Why it matters: Helps search engines understand content context and increases visibility.
Accessibility & Mobile Optimization
Mobile Viewport Tag
A missing or incorrect viewport tag can break your layout on mobile.
Check for:
```html
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